I am a firm believer in story-driven photography — photography that invites a bit of mystery and sparks the viewer’s imagination. I suspect it’s because of my background as a writer.

One of my first jobs was at a daily newspaper. As I worked my way through the grab bag of assignments reserved for junior reporters, I discovered something wonderful: Whatever the topic, if the person I interviewed cared deeply about it, so did I. I’d feel an instant responsibility to make readers care too.

That instinct has stayed with me since — from my early days as a journalist and then magazine writer to later roles as a creative manager and editorial director. It’s been at the heart of my award-winning marketing business, LB Creative, where I have gotten to work with some of the world’s most inspiring people and brands.

All those years of writing are woven into how I approach photography. Ultimately, both practices come down to storytelling, which really comes down to presence. It’s about noticing the details, finding the bigger meaning, and helping others find it — and feel it — too.

While my focus today is on telling client stories through images, over the years, I have also loved putting them into words. Here are a few favorites from the archives.